We will be facing a new reality after the Corona pandemic

A new world with a brand new set of rules “of the game” after Corona

Dear colleague & fellow on-trade/foodservice “victim” of the Corona virus!

Just like me, I am sure that you have had your focus & attention on “guiding” your business through the immediate impact & consequences of the Corona virus!

But now it might be time to take a good look at how the international on-trade or foodservice industry will look like after the Corona pandemic, will it be the same as it was before the pandemic, or will it/has it changed?

My guess is that it won’t be the same & it has actually already changed!

I strongly believe & I have had this belief confirmed by my partners & clients, from all around the world that the focus & demands of most of our customers & their customers or guests will change, & the new “buzz words” of tomorrow will be responsibility, social & environmental awareness & focus.

We hear of more and more companies emphasizing to their partners, suppliers & staff that they must choose partners that has a clear environmental & social profile & strategy, as well as a clear CSR profile & if their current partners don’t have these in place, all cooperation must be terminated. Another trend is that a lot of companies are moving their purchasing & sourcing closer to the homemarket o markets where the products are needed, not only to secure deliveries but also to minimize the impact on the CO2 footprint.

The need for companies to be able to “think globally & act locally” will become instrumental for commercial growth in the future, the customers & end-users are already becoming more & more aware & focused on this & the demand for action is evident.

Through the development & implementation of our own projects we have proven that it’s possible to switch you products, operation or services to a environmental & sustainable solution & still be profitable, this combined with a clear local & social profile will become a huge asset to most companies in the future

Basically meaning that a lot of companies will focus on:

  • Local & social responsibility in both purchasing & operation
  • Focus on the environment & their “own” impact on it
  • Responsibility towards the employees & local communities where they operate

Or as we say!

  • Taking responsibility for our own actions!
  • Increasing the business through responsible actions & measures!
  • It’s possible to become “green” & stay profitable
  • Thinking global by acting local!
  • Increase your presence online to promote the sales offline!

If you want to know more about our view & how we can assist you & your company, be part of the “new tomorrow”contact us at info@jeffco.dk

To learn more about the way we see the world and how we can help you adjust your business to the changes around us.


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Originally a chef & F&B director with extensive experience from the global foodservice industry, I now run my own foodservice business consultancy & tableware design house, with the global foodservice industry as my business area.