We will be facing a new reality after the Corona pandemic


My view on the current state & the future of the global foodservice industry, due to the ongoing global Covid 19/Corona pandemic! Combined with the rapidly growing demand & request for sustainable & environmentally friendly products!

(This article was published in April of 2020)

Dear colleague & fellow on-trade/foodservice “victims” of the Corona virus!

Just like me, I am sure that you have had your focus & attention on “guiding” your business through the immediate impact & consequences of the Covid 19/Corona pandemic!

But actually, now might not be a bad time to take a good look at how “our business world” will look when we come to the other side of the ongoing Corona/Covid pandemic. Will “our world”  be the same as it was or will it/has it changed?

My guess is that it for sure won’t be the same & it has actually already changed!

I strongly believe, and I have had that belief confirmed by our partners from all around the world, that the focus of most of our customers/clients, and their customers or guests, will change & the new “buzz words” of tomorrow, will be responsibility, plus social & environmental awareness & focus.

We hear of more and more companies emphasizing to their partners, suppliers & staff that they must choose partners that have a clear environmental & social profile & strategy, as well as a clear CSR profile. If their current partners don’t have these, all cooperation must be terminated.

Another trend is that a lot of companies are moving their purchasing & sourcing closer to the homemarket, or markets where the products are needed, not only to secure deliveries but also to minimize the impact of the CO2 footprint & to take a stand socially by helping to create jobs locally.

The need for companies to be able to “think globally & act locally” will become instrumental for commercial growth in the future. The customers & end-users are already becoming more & more aware & focused on this, so the demand for action is evident. Here I believe that it’s far from necessary to open local “offices” around the world to be local. You can use your partners & distribution network to secure the needed local presence & support through online activities.

Through the development & implementation of our own projects we have proven that it’s possible to switch your products, operation or services to a environmental & sustainable solution & still be profitable. This combined with a clear local & social profile will become a huge asset to most companies in the future

All this basically means is that a lot of companies in the future are going to focus on:

  • Local & social responsibility in purchasing & operation
  • Focus on the environment & their “own” impact on it
  • Responsibility towards the employees & local communities where they operate
  • Reduce travels where possible
  • Move meetings & training online as much as possible
  • Increase focus on online & platform sales & activities

Or as I say!

  • Taking responsibility for your own actions!
  • Increasing the business through responsible actions & measures!
  • It’s possible to turn “green” & stay profitable
  • Thinking global by acting local!
  • Increase your presence online to promote the sales both on- & offline!

To learn more about the way we see the world and how we can help you adjust your business to the changes around us.

 

Most of my thoughts your can find on my profiles on LinkedIn and Instagram

Join our quest for the introduction & implementation of more sustainable & environmentally friendly table & kitchenware products in both the professional Horeca industry & the homes of the private consumers!


Coming from a background in the Nordic & international Horeca industry, working with passion for the trade & the raw materials that we work with in positions as kitchen manager & F&B director with chains & Michelin star restaurants, then moving into the international business world supplying products to the Horeca industry serving in management positions with large international companies, has lead me to a point i my carrier where I want to focus on the business areas that means something to me! Through training & education we want to show to both the producers, the trade & the private consumers that producing, purchasing & using sustainable & environmental friendly table & kitchenware not only makes sense in relation to the environment, but it actually also makes financial sense!

That’s why I have chosen to have the key focus of both the company & myself on table & kitchenware (or other products) products from recycled or 100% sustainable raw materials & how these can be used to increase the business & profitability of my partners & clients!

 

So join our quest for the introduction of sustainable & environmental friendly table & kitchen ware with both the professionales & the private consumers by joining or following our tableware community on Instagram