Simple, innovative & creative measures that make the difference!

At Jeff&Co Group we know that as a service provider or business consultancy in todays world, we need to "justify our existence" by bringing value to our partners. The easiest way to do this is to help them increase & streamline their operation, turn over, profitability & visibility. In doing this we work with some very simple rules:We must help our partners & clients increase & optimize their:
  • General turnover
  • General profitability
  • Their creative innovation
  • Their product development
  • Their distribution
  • Their supply chain efficiency
  • Their customer service & relations
  • Their brand & product visibility both on- & offline
  • The internal product & business knowledge 
  • The external product & business knowledge
  • Their image & efforts in relation to sustainability & social responsibility

We strongly believe that our main goal as a sales, marketing & distribution consultancy is to increase the sales, general product margin, distribution, supply chain, brand visibility & profitability of our partners’ brands & products.

We also believe that we through our design department can help you design, develop & launch new & innovative products that not only increase your sales, but also help with the branding of your company. As something brand new, we have opened an interactive department where we specialize in social media activities & new creative & innovative measures, mainly focused around sustainability & environmentally friendly products & measures.

Our goal as a business partner is to secure:

  • Your products are at the right place – at the right time – at the right price – with the best possible facing at the lowest possible cost.
  • Your commercial, product development, distribution & supply-chain staff are trained, educated & able to continue what we have helped implement.
  • You have the best possible local & global distribution network for your products.
  • That both your own commercial staff as well as the commercial staff of your customers, distributors & agents are trained & fully educated about your products & services.
  • Your product has the best possible route to market.
  • Your business is commercially “at the top of it’s game”, in any way possible!
  • Secure your company important listings with all selected chains & key end-users.
  • That your company acts, and is seen by the industry, as “local” through sales & marketing activities combined with SoMe activities.
  • We can build a network of brand ambassadors around the world

Facts about Jesper Efferbach

After finishing his apprenticeship as both Chef & Waiter from hotel Opera and Gentofte hotel in Copenhagen, where he also was a part of the Danish national team of young chefs.

Jesper moved to Vancouver Canada where he stayed for almost 2 years, working as a sous-chef at high-end restaurants.

After returning to Copenhagen Jesper worked in several of the best hotels, bars and Michelin star restaurants as kitchen, bar and restaurant manager until he in 1993 was hired by Carlsberg. During this period, he also finished a HD in business economics from CBS.

During his career, Jesper has lived and worked in countries like Sweden, Norway, England, Canada, Portugal and Sri Lanka.

In July of 2015 Jesper decided to open the consultancy Jeff&Co Group.

The original idea was to offer consolations in relation to international sales and marketing of SMCG, but this was quite quickly expanded into areas of sales and marketing training, solving supply chain issues, product development and planning of mergers & acquisitions.

In most cases Jeff&Co Group. works as an integrated part of the client’s sales and marketing departments, or senior management team, in an agreed timeframe in order to get a better feel for the daily issues and make the implementation of new concept measures easier.

Curriculum Vitae

  • 1993 – 1997: Business Manager Carlsberg Denmark Foodservice & Convenience.
  • 1997 – 1999: Marketing Manager Select Service Partner A/S (Compass Group PLC)
  • 1999 – 2001: Business Development Director Tarantula Scandinavia (below the line agency).
  • 2001 – 2005: Area Manager, Nordic Region Arc International Foodservice.
  • 2005 – 2007: Business Manager Foodservice & convenience division Nestlé Nordic.
  • 2007 – 2010: European sales & marketing director Libbey Inc. Foodservice & Special trade/stores.
  • 2010 – 2013: Director Global Strategic Accounts Libbey Inc. Foodservice, Retail & B2B.
  • 2013 – 2015: Business Development Director Petainer.
  • 2015 –           : Founder Jeff&Co group