In today’s foodservice industry, growth comes from more than competitive pricing—it comes from value, experience and execution. Jeff&Co Consult supports partners with commercial strategy and hands-on implementation across sales, go-to-market, distribution and supply chain. We design simple, creative measures that improve margins, visibility and customer loyalty. We also help make sustainability and circular thinking commercially relevant and operationally realistic. The goal is measurable impact—and a partnership built for the long term.
Our ambition is to position our partners in the front row of the global foodservice industry. We do this by developing and implementing simple, creative and effective measures that strengthen sales, margins, visibility and customer loyalty—while ensuring you stay profitable. We also help translate sustainability and circular thinking into real-world concepts and strategies that work in operations and in the market.
We keep things simple. One of our core principles is: treat people the way you want to be treated. When service levels rise and value is created across the full value chain—customers, partners and suppliers—relationships deepen, and it becomes much harder for competitors to replace you.
We measure our success by what we create for our partners: increased turnover, improved profitability and stronger brand visibility. That is why we focus on long-term relationships and act as a true business partner—not “just” a service provider.
With experience across international sales and marketing, distribution and supply chain management, we can support the critical parts of your commercial setup. And through our design capability, we can also help develop and launch new products that drive demand and strengthen your brand.
Finally, we activate our global network to connect your brand with the right customers and key accounts—through targeted partnerships, social media activity, sponsorships and, where relevant, brand ambassadors.
The path!
Jeff&Co Consult was founded in 2015 in Copenhagen by Jesper Efferbach—an industry specialist with executive experience from international FMCG and tableware who set out to build a consultancy focused on practical execution and measurable results.
One of the first major engagements began in 2015 with global glassware leader Paşabahçe, where Jeff&Co helped design and implement a new supply chain and production planning approach (NOS). Within approximately 12 months, delivery performance improved from 65% to 93% in the global foodservice channel.
The collaboration expanded into global foodservice strategy, distribution setup, POS and trade show concepts, as well as promotional and marketing activities. In 2016, Jeff&Co Design also supported product launches—including the now iconic Timeless range, inspired by classic Czech cut-crystal traditions, reimagined in contemporary shapes.
Training and capability-building have been central from the start—supporting both commercial teams and management to sustain results long after implementation.
Since then, Jeff&Co has expanded to projects worldwide across hospitality, retail and tableware—working with leading manufacturers, hotel groups, cruise lines and industry organisations, including collaborations with partners such as Messe Frankfurt, Hilton Hotels, Scandic Hotels and Costa Cruises, among others.
Facts about Jesper Efferbach
Jesper Efferbach trained as both a chef and waiter in Copenhagen at Hotel Opera and Gentofte Hotel, and was selected for Denmark’s national team of young chefs. He later moved to Vancouver, Canada, where he spent nearly two years working as a sous-chef in high-end restaurants.
Back in Copenhagen, Jesper held management roles across leading hotels, bars and Michelin-star restaurants. In 1993, he joined Carlsberg, and during this period, he also completed an HD in Business Economics at Copenhagen Business School (CBS).
Throughout his career, Jesper has lived and worked internationally, including Sweden, Norway, England, Canada, Portugal and Sri Lanka.
In 2015, Jesper founded Jeff&Co. What began as a consultancy focused on international sales and marketing quickly expanded into sales and marketing training, supply chain optimisation, product development, and support for mergers and acquisitions.
Jeff&Co typically works as an integrated part of a client’s commercial organisation or senior management team for an agreed period—ensuring deep insight into day-to-day challenges and enabling faster, more effective implementation.